The Deals Are Sophisticated.
The Workflow is Not.

High value deals still run on PDFs, wires, and patchwork compliance.
Fragmented Process

Endless email chains

Manual Compliance

Loose attachments

Payment & Logistics

Extra paperwork

Follow Up...

Email, Call, Text, Repeat

The White Glove Solution
for Black Book Deals

Your Brand. Full Control.
Invisible Back Office.

CounterA takes the admin off your plate so you can focus on clients and art.
More Time.

Save countless hours per deal

More Trust.

Integrated compliance checks, third-party payment coordination, and logistics workflows

More control.

You own the client relationship, we handle the rest.


From Offer to Payout.
All in One Place.

Deal directly on CounterA's infrastructure or rely on our centralized team to coordinate execution steps discreetly on your behalf.
Create Offer

Instant

KYC & Approval

automated

Payment coordination & logistics

automated

Settle & Archive

closed

Built by Insiders.
Backed by Experts.

CounterA is founded by Amanda Lo Iacono, former Deputy CEO at Phillips, with engineering led by Ross Paul, former CTO of Phillips and 1stDibs. Together, they bring decades of art market and technology leadership, building infrastructure for high-value, high-trust transactions.

Our engineering team has delivered compliance and payments infrastructure at scale across fintech, travel, and global platforms.


Be the first to experience CounterA.

Join the Pilot

Currently onboarding select advisors and galleries for Q1 2026.

CounterA is a non-custodial technology platform. We do not hold client funds or act as a merchant of record.